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06-Jul-2009
Advertising in your BooksSlashdot.org has reported 'Three Amazon inventors set out to correct what they felt was a real problem - i.e., that "out-of-print or rare books ... typically do not include advertisements ... the content is fixed and, therefore, has not been adapted to modern marketing". Their solution is spelled out in newly-disclosed Amazon patent applications for On-Demand Generating E-Book Content with Advertising and Incorporating Advertising in On-Demand Generated Content. From the patent apps, here's what the future of reading may look like: "For instance, if a restaurant is described on page 12 of the requested printed content 114, the advertisement page image 116 next to page 12, i.e., either on page 11 or page 13, may include advertisements about restaurants, wine, food, etc., which are related to restaurants and dining."
Comments
This is terrible! I'm sick of advertising and books are the only place I can go now where I'm almost certain to to be marketed to. Where will it end?
Grow up Doris. If advertising in books makes them cheaper and therefore more available to more people, I'm all for it. I'm sure we're all sophisticated enough to be able to ignore marketing when we want, and or pay attention to it when it interests us.
I think we all need a bit more information about this before we can comment. And if printed books continue to have strong appeal this won't work. It remains to be seen if this will be a good thing or not.
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